When it comes to promoting your brand, products, or services online, there are numerous cost-effective marketing channels that can help you reach your target audience and achieve your business goals. In this blog post, we will explore some of the most popular and effective marketing channels that you can utilize to establish your online presence and drive results.
Content Marketing
Content marketing involves creating and sharing valuable content such as blog posts, videos, podcasts, e-books, and more. This strategy allows you to attract and educate your target audience, establish your authority in your industry, increase your visibility, and generate leads for your business. By consistently delivering high-quality content that resonates with your audience, you can build trust and loyalty, ultimately driving conversions and sales.
There are many examples of businesses using content marketing to mainly drive their brand awareness through social media. It enables them to connect with their audience and get valuable feed back about their sales and marketing strategies.
Here are few examples of popular businesses using content marketing to drive engagement:
Spotify Wrapped: This is a yearly campaign that creates personalized playlists for Spotify users based on their listening habits. It also provides fun and colorful graphics that users can share on social media, generating buzz and awareness for the brand.
DuoLingo’s TikTok: This is a humorous and educational account that features the company’s mascot, a green owl, in various scenarios related to learning languages. The account has over .5 million followers and showcases the company’s personality and product.
Canva’s Design School: This is a free online resource that teaches users how to create stunning designs with Canva, a graphic design tool. It offers tutorials, courses, templates, and inspiration for different types of design projects.
Chewy’s YouTube: This is a video channel that provides useful and entertaining content for pet owners, such as tips, reviews, DIYs, and stories. It also showcases the company’s products and services, as well as its customer service and community.
Amazon Prime’s The Anime Club: This is a podcast that features discussions and interviews with anime fans, creators, and experts. It also promotes the company’s streaming service, Prime Video, where users can watch anime shows and movies.
Venngage’s Free Product: This is a content marketing strategy that offers users a free version of Venngage, an online tool for creating infographics, presentations, and reports. The free product allows users to access hundreds of templates and features, as well as to share their creations online. It also encourages users to upgrade to a paid plan for more benefits and options.
Email Marketing
Email marketing is a powerful way to communicate with your existing and potential customers directly. It allows you to build relationships, share offers, and drive sales. Whether you are sending out newsletters, promotional emails, or personalized messages, email marketing enables you to stay connected with your audience and nurture leads. With the availability of free or low-cost email service providers, you can create professional-looking emails and track their performance to optimize your campaigns.
Email marketing works with English speaking people in India, but by wording the text appropriately most people understand what is being said. There are many businesses that have run successful email marketing campaigns in India. In my experience it works best for re-targeting your customers, which produce the best results.
Cadbury Celebrations – #MyBirthdaySong: This campaign used personalized videos to celebrate the birthdays of their subscribers and encourage them to buy chocolates for their loved ones.
CRED – Fills most voids ft. Zeenat Aman: This campaign featured a Bollywood legend to humorously showcase the benefits of using CRED, a credit card payment app.
Rupay – Helping hand: This campaign highlighted the social impact of using Rupay, a domestic payment network, by donating a portion of each transaction to various causes.
Meesho Mega Blockbuster Sale ft. Ranveer Singh: This campaign leveraged the star power of a popular actor to create excitement and urgency for a flash sale on Meesho, an online reselling platform.
Axis Bank – Find Your India: This campaign used storytelling and emotional appeal to inspire people to explore the diverse and beautiful destinations in India with Axis Bank travel cards.
Social Media Marketing
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn provide excellent opportunities to connect with your audience, share your content, and grow your brand awareness. Social media marketing allows you to engage with your customers, gain valuable feedback, and create user-generated content. Collaborating with influencers in your industry can also help you reach a wider audience and establish credibility. By leveraging the power of social media, you can drive traffic to your website, generate leads, and increase conversions.
Engagement on social media is important, because your content on it allows people to know you and create a personality of your brand in their minds. Context is very important, what you post on your channel must have some connection and direction to set the narrative and flow of the content. Having said that, watching successful competitors can give you a good idea and a starting point of how you should plan your social media.
In my opinion keeping it simple and honest is the best option, making your business look more human forms a great impact on the consumers. Post only what matters to your target audience, for example, if you have a real estate business, posting short videos about information that a person needs or addressing the problems people face while buying a property should be a good starting point, in addition, once the number of followers and reach has increased you may start posting reels regarding sales and offer . Also, you can post the journey of your customer or customer experience, for example post a review of a person who bought property through you explaining how you helped them getting over hurdles. These are the type of content most people would expect from a real estate business.
Propertytransactionguru : The man became famous after getting viral with ” Ghar dekh rahe ho aajao dikhadunga”, he also posts a lot of informative content regarding real estate in an entertaining tone.
Zomato India: Zomato India is a food delivery and discovery platform that uses social media to interact with its customers and potential customers. They post simple and catchy images that highlight their offers, features, and benefits, as well as their brand personality. They also use contests and user-generated content to increase engagement and loyalty. For example, they posted an image of a pizza with the caption “Pizza is bae” and asked their followers to tag their pizza-loving friends.
Durex India: Durex India is a condom brand that uses social media to break the taboo around sex and sexuality in India. They use witty and clever sexual innuendos to connect their products to trending topics and events, and to educate and entertain their audience. They also use celebrities and influencers to endorse their brand and create awareness. For example, they posted a tweet congratulating cricketer Prithvi Shaw for his century on debut, using a pun on his name and their product.
By following these steps and utilizing cost-effective marketing channels, you can establish a strong online presence, reach your target audience, and drive business growth. Remember to continuously evaluate and adapt your marketing strategies to stay ahead in the ever-evolving digital landscape.
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Featured posts
- Make a strong impression that sets the business apart from others and tells people what makes it special.
- Catch and keep the attention of the people who matter to the business, who are more likely to remember and trust a logo that speaks to them.
- Earn the respect and loyalty of the customers, who are more likely to connect a logo with the quality and reputation of the products or services the business provides.
- Show the professionalism and credibility of the business, which can affect how people think and feel about the business and influence their choices.
When it comes to promoting your brand, products, or services online, there are numerous cost-effective marketing channels that can help you reach your target audience and achieve your business goals. In this blog post, we will explore some of the most popular and effective marketing channels that you can utilize to establish your online presence and drive results.
Content Marketing
Content marketing involves creating and sharing valuable content such as blog posts, videos, podcasts, e-books, and more. This strategy allows you to attract and educate your target audience, establish your authority in your industry, increase your visibility, and generate leads for your business. By consistently delivering high-quality content that resonates with your audience, you can build trust and loyalty, ultimately driving conversions and sales.
There are many examples of businesses using content marketing to mainly drive their brand awareness through social media. It enables them to connect with their audience and get valuable feed back about their sales and marketing strategies.
Here are few examples of popular businesses using content marketing to drive engagement:
Spotify Wrapped: This is a yearly campaign that creates personalized playlists for Spotify users based on their listening habits. It also provides fun and colorful graphics that users can share on social media, generating buzz and awareness for the brand.
DuoLingo’s TikTok: This is a humorous and educational account that features the company’s mascot, a green owl, in various scenarios related to learning languages. The account has over .5 million followers and showcases the company’s personality and product.
Canva’s Design School: This is a free online resource that teaches users how to create stunning designs with Canva, a graphic design tool. It offers tutorials, courses, templates, and inspiration for different types of design projects.
Chewy’s YouTube: This is a video channel that provides useful and entertaining content for pet owners, such as tips, reviews, DIYs, and stories. It also showcases the company’s products and services, as well as its customer service and community.
Amazon Prime’s The Anime Club: This is a podcast that features discussions and interviews with anime fans, creators, and experts. It also promotes the company’s streaming service, Prime Video, where users can watch anime shows and movies.
Venngage’s Free Product: This is a content marketing strategy that offers users a free version of Venngage, an online tool for creating infographics, presentations, and reports. The free product allows users to access hundreds of templates and features, as well as to share their creations online. It also encourages users to upgrade to a paid plan for more benefits and options.
Email Marketing
Email marketing is a powerful way to communicate with your existing and potential customers directly. It allows you to build relationships, share offers, and drive sales. Whether you are sending out newsletters, promotional emails, or personalized messages, email marketing enables you to stay connected with your audience and nurture leads. With the availability of free or low-cost email service providers, you can create professional-looking emails and track their performance to optimize your campaigns.
Email marketing works with English speaking people in India, but by wording the text appropriately most people understand what is being said. There are many businesses that have run successful email marketing campaigns in India. In my experience it works best for re-targeting your customers, which produce the best results.
Cadbury Celebrations – #MyBirthdaySong: This campaign used personalized videos to celebrate the birthdays of their subscribers and encourage them to buy chocolates for their loved ones.
CRED – Fills most voids ft. Zeenat Aman: This campaign featured a Bollywood legend to humorously showcase the benefits of using CRED, a credit card payment app.
Rupay – Helping hand: This campaign highlighted the social impact of using Rupay, a domestic payment network, by donating a portion of each transaction to various causes.
Meesho Mega Blockbuster Sale ft. Ranveer Singh: This campaign leveraged the star power of a popular actor to create excitement and urgency for a flash sale on Meesho, an online reselling platform.
Axis Bank – Find Your India: This campaign used storytelling and emotional appeal to inspire people to explore the diverse and beautiful destinations in India with Axis Bank travel cards.
Social Media Marketing
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn provide excellent opportunities to connect with your audience, share your content, and grow your brand awareness. Social media marketing allows you to engage with your customers, gain valuable feedback, and create user-generated content. Collaborating with influencers in your industry can also help you reach a wider audience and establish credibility. By leveraging the power of social media, you can drive traffic to your website, generate leads, and increase conversions.
Engagement on social media is important, because your content on it allows people to know you and create a personality of your brand in their minds. Context is very important, what you post on your channel must have some connection and direction to set the narrative and flow of the content. Having said that, watching successful competitors can give you a good idea and a starting point of how you should plan your social media.
In my opinion keeping it simple and honest is the best option, making your business look more human forms a great impact on the consumers. Post only what matters to your target audience, for example, if you have a real estate business, posting short videos about information that a person needs or addressing the problems people face while buying a property should be a good starting point, in addition, once the number of followers and reach has increased you may start posting reels regarding sales and offer . Also, you can post the journey of your customer or customer experience, for example post a review of a person who bought property through you explaining how you helped them getting over hurdles. These are the type of content most people would expect from a real estate business.
Propertytransactionguru : The man became famous after getting viral with ” Ghar dekh rahe ho aajao dikhadunga”, he also posts a lot of informative content regarding real estate in an entertaining tone.
Zomato India: Zomato India is a food delivery and discovery platform that uses social media to interact with its customers and potential customers. They post simple and catchy images that highlight their offers, features, and benefits, as well as their brand personality. They also use contests and user-generated content to increase engagement and loyalty. For example, they posted an image of a pizza with the caption “Pizza is bae” and asked their followers to tag their pizza-loving friends.
Durex India: Durex India is a condom brand that uses social media to break the taboo around sex and sexuality in India. They use witty and clever sexual innuendos to connect their products to trending topics and events, and to educate and entertain their audience. They also use celebrities and influencers to endorse their brand and create awareness. For example, they posted a tweet congratulating cricketer Prithvi Shaw for his century on debut, using a pun on his name and their product.
By following these steps and utilizing cost-effective marketing channels, you can establish a strong online presence, reach your target audience, and drive business growth. Remember to continuously evaluate and adapt your marketing strategies to stay ahead in the ever-evolving digital landscape.
A logo is more than just a picture that represents a company. It also shows what the company stands for, what its goals are, what its vision is, and what its personality is. A logo should match the type of business it belongs to, not just look good, because it helps to:
Therefore, a logo should match the type of business it belongs to, as it is a key part of branding and marketing that can make a big difference in the success and growth of the business.
A Few of our projects that included making a logo for the business.
There is no one definitive answer to what type of logo suits a brand, as different brands may have different goals, values, and target audiences. However, some general tips that can help you design a logo that reflects your brand identity and appeals to your customers are:
Color
When you choose a color for your logo, think about what you want to say about your brand. Blue is a popular choice for finance logos, because it shows that you are trustworthy, stable, and professional. But you can also try other colors that fit your brand personality and message, like green for growth, red for passion, or gold for luxury.
Shape
The shape of your logo can also tell a lot about your brand. Circles can mean that you are united, harmonious, and complete; squares can show that you are strong, stable, and balanced; triangles can express that you are dynamic, moving, and directional. You can also use shapes or icons that relate to your brand name or service, like a dollar sign, a graph, or a shield.
Design logic
Keep your logo simple and clear. You want people to remember and recognize your logo easily, so don’t use too many details, colors, or fonts that can confuse them. A simple logo can also look more professional and elegant than a complex one.
Design Esthetics
Your logo should also reflect your brand voice and personality. Think about how you want to talk to your customers: are you formal or casual, traditional or modern, serious or playful? Choose a font, icon, and color that match your brand voice and personality.
Design Emotions
Your logo should also connect with your customers emotionally. Think about how you want your customers to feel when they see your logo: do you want them to feel safe, inspired, or excited? Use design elements that create those feelings and resonate with your customers.
Design Elasticity
Your logo should also be adaptable and versatile, so that you can use it on different platforms and media. Make sure your logo is scalable, legible, and consistent across various sizes, backgrounds, and contexts. A logo that stands out and catches attention can help you increase your brand awareness and loyalty.
These are some of the tips that can help you design a logo that suits your brand. But remember that every brand is unique and has its own story to tell. So feel free to experiment and explore different options until you find the one that best represents your brand identity and vision.
A well-designed logo is a vital component of your business’s success. It not only represents your brand’s persona but also serves as a visual connection with your audience. A good logo should be practical, versatile, scalable, simple, unique, and easily reproducible. Investing in professional logo design will ensure that your logo accurately reflects your brand’s values and leaves a lasting impression on your audience.
The logo of a business is not just a visual representation of the company, but also a reflection of its values, mission, vision, and personality. A logo should be designed according to the nature of the business, rather than just looking good, because it helps to:
Create a strong brand identity that distinguishes the business from its competitors and communicates its unique selling proposition.
Attract and retain the attention of the target audience, who are more likely to remember and recognize a logo that is relevant and meaningful to them.
Build trust and loyalty among the customers, who are more likely to associate a logo with the quality and reputation of the products or services offered by the business.
Enhance the professionalism and credibility of the business, which can influence the perception and decision-making of the potential customers.
Therefore, a logo should be designed according to the nature of the business, as it is an essential element of branding and marketing that can have a significant impact on the success and growth of the business.
When it comes to building a successful business, one of the key elements that cannot be overlooked is a well-designed logo. A logo not only represents the persona of your business, but it also serves as a visual connection with your audience. However, a good logo goes beyond just aesthetics; it should also be practical in terms of design and functionality.
First and foremost, a logo should be versatile and adaptable. It should be able to fit in well with the packaging of your product, whether it’s a small label on a bottle or a large display on a box. The logo should also look good on your social media profiles, where it will be displayed alongside your content and interacted with by your followers.
Another important aspect to consider is the logo’s scalability. A well-designed logo should be easily resizable without losing its clarity and legibility. This is crucial because your logo will be used in various sizes and formats, from small icons on your website to large banners at trade shows.
Simplicity is key when it comes to logo design. The best logos are often simple, easy to remember, and instantly recognizable. Think about iconic logos like the Nike swoosh or the Apple logo. These logos are simple yet powerful, and they have become synonymous with their respective brands.
Uniqueness is also a crucial factor to consider. Your logo should be distinct and stand out from your competitors. It should reflect the unique qualities and values of your business. A generic or cliché logo will not leave a lasting impression on your audience and may even confuse them about your brand identity.
Practicality is another important consideration. Your logo should be easy to reproduce in various formats and mediums. Whether it’s printing it on promotional materials, embroidering it on shirts or bags, or displaying it on digital platforms, your logo should maintain its integrity and represent your brand consistently.
Lastly, it’s essential to invest in professional logo design. While there are many online tools and templates available, a professionally designed logo will have a significant impact on your brand’s credibility and perception. A professional designer will understand the principles of logo design, including color theory, typography, and visual hierarchy, to create a logo that effectively communicates your brand’s message.
Introduction
In today’s digital age, having a strong presence on social media is crucial for the success of any business. It allows you to connect with your target audience, build brand awareness, and drive traffic to your website. However, creating a social media plan can be overwhelming, especially if you’re new to the world of social media marketing. In this blog post, we will discuss some best practices to help you create an effective social media plan for your business.
1. Define Your Goals
The first step in creating a social media plan is to define your goals. What do you hope to achieve with your social media efforts? Is it to increase brand awareness, drive traffic to your website, generate leads, or all of the above? By clearly defining your goals, you can tailor your social media strategy to achieve them.
2. Know Your Target Audience
To effectively reach your target audience on social media, you need to understand who they are. Conduct market research to identify the demographics, interests, and online behavior of your target audience. This information will help you create content that resonates with them and increases engagement.
3. Choose the Right Platforms
There are numerous social media platforms available, but that doesn’t mean you have to be on all of them. It’s important to choose the platforms that are most relevant to your target audience and align with your business goals. For example, if you’re targeting a younger audience, platforms like Instagram and TikTok may be more effective than Facebook.
4. Create a Content Strategy
Having a consistent and engaging content strategy is crucial for social media success. Plan your content in advance and create a content calendar to ensure a steady flow of posts. Your content should be relevant, valuable, and shareable. Use a mix of text, images, videos, and infographics to keep your audience engaged.
5. Monitor and Engage
Social media is not a one-way street. It’s important to actively monitor your social media accounts and engage with your audience. Respond to comments, messages, and mentions in a timely manner. This will show your audience that you value their feedback and are committed to building relationships.
Conclusion
Creating a social media plan for your business is essential for success in today’s digital landscape. By defining your goals, knowing your target audience, choosing the right platforms, creating a content strategy, and actively engaging with your audience, you can maximize the benefits of social media marketing. Remember, social media is constantly evolving, so it’s important to stay updated with the latest trends and adjust your strategy accordingly.
Editor’s pick
- Make a strong impression that sets the business apart from others and tells people what makes it special.
- Catch and keep the attention of the people who matter to the business, who are more likely to remember and trust a logo that speaks to them.
- Earn the respect and loyalty of the customers, who are more likely to connect a logo with the quality and reputation of the products or services the business provides.
- Show the professionalism and credibility of the business, which can affect how people think and feel about the business and influence their choices.
A logo is more than just a picture that represents a company. It also shows what the company stands for, what its goals are, what its vision is, and what its personality is. A logo should match the type of business it belongs to, not just look good, because it helps to:
Therefore, a logo should match the type of business it belongs to, as it is a key part of branding and marketing that can make a big difference in the success and growth of the business.
A Few of our projects that included making a logo for the business.
There is no one definitive answer to what type of logo suits a brand, as different brands may have different goals, values, and target audiences. However, some general tips that can help you design a logo that reflects your brand identity and appeals to your customers are:
Color
When you choose a color for your logo, think about what you want to say about your brand. Blue is a popular choice for finance logos, because it shows that you are trustworthy, stable, and professional. But you can also try other colors that fit your brand personality and message, like green for growth, red for passion, or gold for luxury.
Shape
The shape of your logo can also tell a lot about your brand. Circles can mean that you are united, harmonious, and complete; squares can show that you are strong, stable, and balanced; triangles can express that you are dynamic, moving, and directional. You can also use shapes or icons that relate to your brand name or service, like a dollar sign, a graph, or a shield.
Design logic
Keep your logo simple and clear. You want people to remember and recognize your logo easily, so don’t use too many details, colors, or fonts that can confuse them. A simple logo can also look more professional and elegant than a complex one.
Design Esthetics
Your logo should also reflect your brand voice and personality. Think about how you want to talk to your customers: are you formal or casual, traditional or modern, serious or playful? Choose a font, icon, and color that match your brand voice and personality.
Design Emotions
Your logo should also connect with your customers emotionally. Think about how you want your customers to feel when they see your logo: do you want them to feel safe, inspired, or excited? Use design elements that create those feelings and resonate with your customers.
Design Elasticity
Your logo should also be adaptable and versatile, so that you can use it on different platforms and media. Make sure your logo is scalable, legible, and consistent across various sizes, backgrounds, and contexts. A logo that stands out and catches attention can help you increase your brand awareness and loyalty.
These are some of the tips that can help you design a logo that suits your brand. But remember that every brand is unique and has its own story to tell. So feel free to experiment and explore different options until you find the one that best represents your brand identity and vision.
A well-designed logo is a vital component of your business’s success. It not only represents your brand’s persona but also serves as a visual connection with your audience. A good logo should be practical, versatile, scalable, simple, unique, and easily reproducible. Investing in professional logo design will ensure that your logo accurately reflects your brand’s values and leaves a lasting impression on your audience.
The logo of a business is not just a visual representation of the company, but also a reflection of its values, mission, vision, and personality. A logo should be designed according to the nature of the business, rather than just looking good, because it helps to:
Create a strong brand identity that distinguishes the business from its competitors and communicates its unique selling proposition.
Attract and retain the attention of the target audience, who are more likely to remember and recognize a logo that is relevant and meaningful to them.
Build trust and loyalty among the customers, who are more likely to associate a logo with the quality and reputation of the products or services offered by the business.
Enhance the professionalism and credibility of the business, which can influence the perception and decision-making of the potential customers.
Therefore, a logo should be designed according to the nature of the business, as it is an essential element of branding and marketing that can have a significant impact on the success and growth of the business.
When it comes to building a successful business, one of the key elements that cannot be overlooked is a well-designed logo. A logo not only represents the persona of your business, but it also serves as a visual connection with your audience. However, a good logo goes beyond just aesthetics; it should also be practical in terms of design and functionality.
First and foremost, a logo should be versatile and adaptable. It should be able to fit in well with the packaging of your product, whether it’s a small label on a bottle or a large display on a box. The logo should also look good on your social media profiles, where it will be displayed alongside your content and interacted with by your followers.
Another important aspect to consider is the logo’s scalability. A well-designed logo should be easily resizable without losing its clarity and legibility. This is crucial because your logo will be used in various sizes and formats, from small icons on your website to large banners at trade shows.
Simplicity is key when it comes to logo design. The best logos are often simple, easy to remember, and instantly recognizable. Think about iconic logos like the Nike swoosh or the Apple logo. These logos are simple yet powerful, and they have become synonymous with their respective brands.
Uniqueness is also a crucial factor to consider. Your logo should be distinct and stand out from your competitors. It should reflect the unique qualities and values of your business. A generic or cliché logo will not leave a lasting impression on your audience and may even confuse them about your brand identity.
Practicality is another important consideration. Your logo should be easy to reproduce in various formats and mediums. Whether it’s printing it on promotional materials, embroidering it on shirts or bags, or displaying it on digital platforms, your logo should maintain its integrity and represent your brand consistently.
Lastly, it’s essential to invest in professional logo design. While there are many online tools and templates available, a professionally designed logo will have a significant impact on your brand’s credibility and perception. A professional designer will understand the principles of logo design, including color theory, typography, and visual hierarchy, to create a logo that effectively communicates your brand’s message.
Introduction
In today’s digital age, having a strong presence on social media is crucial for the success of any business. It allows you to connect with your target audience, build brand awareness, and drive traffic to your website. However, creating a social media plan can be overwhelming, especially if you’re new to the world of social media marketing. In this blog post, we will discuss some best practices to help you create an effective social media plan for your business.
1. Define Your Goals
The first step in creating a social media plan is to define your goals. What do you hope to achieve with your social media efforts? Is it to increase brand awareness, drive traffic to your website, generate leads, or all of the above? By clearly defining your goals, you can tailor your social media strategy to achieve them.
2. Know Your Target Audience
To effectively reach your target audience on social media, you need to understand who they are. Conduct market research to identify the demographics, interests, and online behavior of your target audience. This information will help you create content that resonates with them and increases engagement.
3. Choose the Right Platforms
There are numerous social media platforms available, but that doesn’t mean you have to be on all of them. It’s important to choose the platforms that are most relevant to your target audience and align with your business goals. For example, if you’re targeting a younger audience, platforms like Instagram and TikTok may be more effective than Facebook.
4. Create a Content Strategy
Having a consistent and engaging content strategy is crucial for social media success. Plan your content in advance and create a content calendar to ensure a steady flow of posts. Your content should be relevant, valuable, and shareable. Use a mix of text, images, videos, and infographics to keep your audience engaged.
5. Monitor and Engage
Social media is not a one-way street. It’s important to actively monitor your social media accounts and engage with your audience. Respond to comments, messages, and mentions in a timely manner. This will show your audience that you value their feedback and are committed to building relationships.
Conclusion
Creating a social media plan for your business is essential for success in today’s digital landscape. By defining your goals, knowing your target audience, choosing the right platforms, creating a content strategy, and actively engaging with your audience, you can maximize the benefits of social media marketing. Remember, social media is constantly evolving, so it’s important to stay updated with the latest trends and adjust your strategy accordingly.
Advertising your business online in a competitive market is already getting expensive and with major changes the advertisement giants of the world are making, we need to adapt fast to avoid loss of traction in conversions.
The moment I got message from Facebook that Apple’s IOS opt out of tracking will result in drastic reduction in conversions, I had to start working on how to circumvent it. I looked up everywhere on the internet, and few sites like Hubspot had information that I found useful.
If you ask me , I never trusted the AI analytics from either Google or Facebook completely, the reason was simple, being machine it has limited understanding on how humans behave with advertisements and what type of people we want to attract.
For example, if you put an attractive lady in your ad for selling Fabric dyes, the AI will serve the ads to people that like attractive ladies because those are the ones that actually watch the ad for a whole 15 seconds or repeat it. The businessmen you want to attract are not that free to watch the whole thing, Probably a glimpse and they might click on your ad or swipe away! So the AI is happily serving ads to the “people that like it” but not to the people that want to buy from you.
Why do you think this happens? regardless of setting up the right demographics in your ads. It is because people change and people lie. What humans do, say and how they behave is not set in stone. Depending on the mood a person can change from a obsessive buyer to the one that hardly looks up the products online. Yet the AI targeting brings in the numbers because of how broad humans think. Despite of errors, the probability of success rate of AI is quite high because of the large sample it processes.
The “attractive lady” trick would work great for products or services that have a broad audience, for example if you are selling a soap, a man smitten by the attractive lady might remember your soap brand next time he goes to the super market, but this won’t work if your products or services serve a niche audience.
So, in order to be effective with your ads to improve conversion chances you need to think about what would be the right text, image or video that would grab attention of the audience that you need to attract through your online advertisement.
I go with common sense, design the ad in the way that is actually attractive to the person I am targeting and then adjusting the ad on the basis of what the analytics shows me. I add the “human factor” to the contextual marketing that the ads serve.
My attempt is to be less aggressive with pushing the customer, rather gain their confidence with positive re-enforcement.
Want to try out a more thought out marketing strategy to improve long term returns on online advertisement? Connect with me and let’s talk.
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