When it comes to promoting your brand, products, or services online, there are numerous cost-effective marketing channels that can help you reach your target audience and achieve your business goals. In this blog post, we will explore some of the most popular and effective marketing channels that you can utilize to establish your online presence and drive results.
Content Marketing
Content marketing involves creating and sharing valuable content such as blog posts, videos, podcasts, e-books, and more. This strategy allows you to attract and educate your target audience, establish your authority in your industry, increase your visibility, and generate leads for your business. By consistently delivering high-quality content that resonates with your audience, you can build trust and loyalty, ultimately driving conversions and sales.
There are many examples of businesses using content marketing to mainly drive their brand awareness through social media. It enables them to connect with their audience and get valuable feed back about their sales and marketing strategies.
Here are few examples of popular businesses using content marketing to drive engagement:
Spotify Wrapped: This is a yearly campaign that creates personalized playlists for Spotify users based on their listening habits. It also provides fun and colorful graphics that users can share on social media, generating buzz and awareness for the brand.
DuoLingo’s TikTok: This is a humorous and educational account that features the company’s mascot, a green owl, in various scenarios related to learning languages. The account has over .5 million followers and showcases the company’s personality and product.
Canva’s Design School: This is a free online resource that teaches users how to create stunning designs with Canva, a graphic design tool. It offers tutorials, courses, templates, and inspiration for different types of design projects.
Chewy’s YouTube: This is a video channel that provides useful and entertaining content for pet owners, such as tips, reviews, DIYs, and stories. It also showcases the company’s products and services, as well as its customer service and community.
Amazon Prime’s The Anime Club: This is a podcast that features discussions and interviews with anime fans, creators, and experts. It also promotes the company’s streaming service, Prime Video, where users can watch anime shows and movies.
Venngage’s Free Product: This is a content marketing strategy that offers users a free version of Venngage, an online tool for creating infographics, presentations, and reports. The free product allows users to access hundreds of templates and features, as well as to share their creations online. It also encourages users to upgrade to a paid plan for more benefits and options.
Email Marketing
Email marketing is a powerful way to communicate with your existing and potential customers directly. It allows you to build relationships, share offers, and drive sales. Whether you are sending out newsletters, promotional emails, or personalized messages, email marketing enables you to stay connected with your audience and nurture leads. With the availability of free or low-cost email service providers, you can create professional-looking emails and track their performance to optimize your campaigns.
Email marketing works with English speaking people in India, but by wording the text appropriately most people understand what is being said. There are many businesses that have run successful email marketing campaigns in India. In my experience it works best for re-targeting your customers, which produce the best results.
Cadbury Celebrations – #MyBirthdaySong: This campaign used personalized videos to celebrate the birthdays of their subscribers and encourage them to buy chocolates for their loved ones.
CRED – Fills most voids ft. Zeenat Aman: This campaign featured a Bollywood legend to humorously showcase the benefits of using CRED, a credit card payment app.
Rupay – Helping hand: This campaign highlighted the social impact of using Rupay, a domestic payment network, by donating a portion of each transaction to various causes.
Meesho Mega Blockbuster Sale ft. Ranveer Singh: This campaign leveraged the star power of a popular actor to create excitement and urgency for a flash sale on Meesho, an online reselling platform.
Axis Bank – Find Your India: This campaign used storytelling and emotional appeal to inspire people to explore the diverse and beautiful destinations in India with Axis Bank travel cards.
Social Media Marketing
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn provide excellent opportunities to connect with your audience, share your content, and grow your brand awareness. Social media marketing allows you to engage with your customers, gain valuable feedback, and create user-generated content. Collaborating with influencers in your industry can also help you reach a wider audience and establish credibility. By leveraging the power of social media, you can drive traffic to your website, generate leads, and increase conversions.
Engagement on social media is important, because your content on it allows people to know you and create a personality of your brand in their minds. Context is very important, what you post on your channel must have some connection and direction to set the narrative and flow of the content. Having said that, watching successful competitors can give you a good idea and a starting point of how you should plan your social media.
In my opinion keeping it simple and honest is the best option, making your business look more human forms a great impact on the consumers. Post only what matters to your target audience, for example, if you have a real estate business, posting short videos about information that a person needs or addressing the problems people face while buying a property should be a good starting point, in addition, once the number of followers and reach has increased you may start posting reels regarding sales and offer . Also, you can post the journey of your customer or customer experience, for example post a review of a person who bought property through you explaining how you helped them getting over hurdles. These are the type of content most people would expect from a real estate business.
Propertytransactionguru : The man became famous after getting viral with ” Ghar dekh rahe ho aajao dikhadunga”, he also posts a lot of informative content regarding real estate in an entertaining tone.
Zomato India: Zomato India is a food delivery and discovery platform that uses social media to interact with its customers and potential customers. They post simple and catchy images that highlight their offers, features, and benefits, as well as their brand personality. They also use contests and user-generated content to increase engagement and loyalty. For example, they posted an image of a pizza with the caption “Pizza is bae” and asked their followers to tag their pizza-loving friends.
Durex India: Durex India is a condom brand that uses social media to break the taboo around sex and sexuality in India. They use witty and clever sexual innuendos to connect their products to trending topics and events, and to educate and entertain their audience. They also use celebrities and influencers to endorse their brand and create awareness. For example, they posted a tweet congratulating cricketer Prithvi Shaw for his century on debut, using a pun on his name and their product.
By following these steps and utilizing cost-effective marketing channels, you can establish a strong online presence, reach your target audience, and drive business growth. Remember to continuously evaluate and adapt your marketing strategies to stay ahead in the ever-evolving digital landscape.